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One of the most popular apps to use features on smartphones is Tinder, which was launched in 2012 and by 2014, had over one billion (yes that's right) “swipes” per day.

Tinder users see potential dates on their smartphone screen and then swipe one direction to choose someone they are interested in dating or swipe the other direction to skip the match and move on to the next match.

Each one has a slightly different marketing approach designed to appeal to various segments of the dating population.

There are broad-based dating sites, the most popular of which is match.com, which called itself the “leading” online dating site and according to statisticbrain.com, Match has over 23 million members.

Online Dating (also known as Internet dating) is a way for people to find and contact each other through the Internet to arrange a date, usually with the goal of developing a personal and romantic relationship. Some online dating services are free to use but most charge a service fee to access all the available services.

According to Match.com, one of the largest online dating services, over 40 million people Americans use online dating, which is 40 percent of the single adult U. To use online dating, a person creates a user account on an online dating site, then creates a profile with photos, descriptive information and match preferences.

Today, there are millions of people on thousands of dating sites looking for their perfect match, whether that’s for a hookup, date, relationship, or marriage.

Some examples of specialized sites are (for Jewish singles), (for mature singles), (for single parents), (free with premium options), and there are many others based on sexual preference, etc..While the vast majority of people in a marriage or long-term relationship still say they met their partner offline, rather than online, the proportion of Americans who are finding partners online is increasing and has doubled from 2005 to 2013 from 6% to 11%.Online dating is one of many approaches to meeting people, but it's not the only one.The online dating service uses software to provide the user with matches based on mathematical formulas (algorithms) which match one user with another based on their profile information, preferences, and interests.While the matching features of online dating services present a user with potential dates, it's also possible for a user to search for potential dates based on location, age, religion and other profile information.

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